As a college student I once proclaimed, “Buffering is the Devil’s work.” Although that statement may be a bit of hyperbole, I don’t think anyone is ever happy with intermittent Wi-Fi signal.

 

Our Araknis campaign took a complicated technology and made it easy to understand, because it was based on the simple idea that your network should actually work.

 

The result? Araknis ended the year as the highest-selling brand in the portfolio. 

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Role: Content Strategy, Creative

Direction, Copy